Paid v. Organic Social Media Marketing

Is Paid Advertising on Social Media actually worth it?


Many businesses these days are looking for ways to save money or how to utilise paid advertising. And that is fair enough as long as that ends up being invested back into growing your business. Some things, however, you really should spend the money on.


Social Media in general is a service that a lot of Australians use daily, especially on Facebook. You need to be aware of the advantages and disadvantages of Paid and Organic Advertising. That’s regardless if you post on your page daily, or commit to spending a few hundred dollars a month on ads.


“Facebook’s recent data shows there are now 15 million active Australians on Facebook. Therefore approximately 60% of the total Australian population is an active Facebook user. This is a huge number.”


Yup – that’s why. At least 15 million Australians a day are using Facebook. If you are looking for ways to reach new customers, it’s clear that you should incorporate Facebook Advertising in some aspect.



So what is the difference between Paid and Organic Social Media Marketing?



Easy. Posting on your Facebook Page allows some fans (people who have liked your page) to see the update. This is a great and free way to reach out to your existing fan base. We recommend this practice.


However, with the previous Cambridge Analytica issue and rising complaints from the general Facebook userbase changes have been made. That post on your page you just made will only reach around 1-5% of your fans. That’s right, 1-5%.


Facebook’s algorithms constantly change in attempts to only show content that they think a user wants to see. This means they’re more likely to show posts and content from their friends and other businesses than yours. If you say have 1000 fans on your page, that post only reach 10-50 people. That’s not great.



How do I go about using Facebook Advertising?



Facebook Advertising works differently. As paid advertising is one of their main income streams, Facebook will prioritise that content over organic posts on Fan Pages. See that little ‘Boost’ button under that post? That’s a form of paid advertising (but please, don’t click it. I’ve explained here why not to do it).


Boost Post Button


Facebook Paid advertising allows you to expand the reach of your content massively. You can target your ad to people in a certain region. Or if they like certain subjects (or other similar pages to yours). Even during a particular time of the day on a certain device. The range of users you will reach will be greater than the 1-5% of fans you’ll reach just by that generic post on your wall.


Yes, Facebook Ads do cost money and we recommend at least $200-$300 a month minimum as a budget. Facebook advertising takes time, skill and a lot of testing to get it right. And when you have found that right ad – you want to be able to scale it more and allow it to grow and reach even more customers.


There are so many more advantages to paid Facebook Advertising that I can go through in one post.


“Facebook Ads work both for B2C and B2B companies, and there are so many success stories that show more than 5x increases in marketing results after advertising on Facebook.”



Where do I get on to Facebook Advertising for my Vet Business?


Facebook Advertising is hard to fathom at the start. This is why here at Vet Web Marketing, we’ve trained with some of the industries best who’ve spend over $50 Million alone just on Facebook Ads. We’ve learnt some of their tips of the trade and are ready to apply them to your Veterinary or Pet Business to achieve greater marketing results. However, with the time it takes to manage Facebook Ads, we can only offer our services at this time to a select few customers.


Don’t wait any longer, click here to reach out and get in touch. The sooner we can start implementing and operating a Facebook Paid Advertising strategy, the sooner you will see the results walking in through that front door.



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