So you’re in the pet business and you look after animal’s general well being. You’re there to make sure they’re okay right? Why should you be even be thinking about Social Media (and how to advertise on those multiple platforms as well…)
Any business, regardless of what industry you are in, needs social media. If you are not taking advantage of current trends to ensure you have more and more customers coming through your doors, you are setting a deadline on the life of your business.
You have a greater chance of winning the lottery than reaching new customers in the traditional way of putting an ad in a local newspaper or a flyer.
However let’s face it, managing a social media channel at its core does take time to set up and manage. On top of that, you also have to worry about the rarity and ‘non-substitution’ of the content you post. But its always important to keep a brand and presence on social media. While you will only reach 1-4% of your audience on Facebook with a normal post/share, this is a reminder to your existing customers to know you are still around.
Social media also provides another way for customers to contact you. Nowadays, any pet business should be using Social Media to allow customers to send enquiries, book appointments and provide praise. One of the biases in the human brain – social bias – makes people become more biased toward your business if they see positive testimonials. This social bias can make (or break if you’re not careful) your business thrive.
A presence on social media allows the customer to feel you are human, and not just a bricks-and-mortar building down the road.
This is why Vet Web Marketing is here to help. Not only can we help with taking the load of such a task off you, we know how to grow your customer base. Contact us now to receive an audit on your Social Media presence.