Vets and YouTube can go hand in hand in growing your business.
YouTube. Mention that word anywhere and people first think of videos. They see it as a gateway of learning new things they’re curious about or getting an insight or ‘behind-the-scenes’ on many topics. But what about Vets and YouTube? Why should a vet or pet business get on board with a YouTube channel? And what are the benefits of doing so?
A while ago I contributed to an article that looked into exactly this (https://vetpracticemag.com.au/starting-a-youtube-channel/). YouTube is what is classified as a ‘long-form’ social engagement tool. Meaning, people that use the platform are already arriving with the perception that the videos will be longer than a few minutes. Compared to Facebook or Instagram where the videos most of the time are under a minute. YouTube allows creators to open a door to their lives or what happens behind closed doors at their business. This sort of visibility you give potential customers can work wonders for you. But how many people actually use YouTube?
“Over 1.9 Billion logged-in users visit YouTube each month and every day people watch over a billion hours of video and generate billions of views”
That’s how many. Not thousands, hundreds of thousands or millions. But Billions. Now even if you know that your channel cannot reach that amount, there are definitely people out there that would be happy to consume the content you create. This massive possibility of exposure available is a great reason why Vet and Pet businesses need to get on to YouTube.
What sort of content should I put on YouTube?
Sometimes though, understanding what sort of content that could be put on YouTube can be difficult. Plus, uploading the same specific content over and over again can become mundane. This is why it is important to curate content that is not only specific to your business but can also be:
- How to information to look after your new pet
- The reasons why particular food brands are better than others
- Why you need to ensure your pet has a proper pet plan
- The ins-and-outs of what happens at a Vet Clinic
Those top 4 points only took a few seconds to think of and I am sure there are many more. Brainstorming content ideas is a great way to start, and is a great guide to stick to as well.
Also, since YouTube is owned by Google – did you know that they tend to prioritise YouTube content over standard results? Reason being is because they understand that more and more users are gearing towards Video content. And yes, whilst they do get a cut of all advertising on their platform – they will tend to be biased towards ensuring more users come on to their platform. So why not leverage off of that and improve the exposure of your brand or business?
I’ve only lightly touched on how profitable and important YouTube can be for your Vet and Pet business, and we haven’t even gone in to the tools and types of advertising you can use on their platform. If YouTube is something that piques your interest and you want to know more, feel free to contact us here for more information.